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Umar Rana

My Insights

What I've learned building companies, written down

Long-form and opinionated. Every piece comes from work I've actually done: building companies, advising founders and leading teams. I write about leadership, technology and systems thinking: the areas where I've spent the most time and made the most mistakes.

Leadership & Effectiveness

An Opinionated Guide to Vision, Mission, Values and Culture

Most companies treat Vision, Mission, Values and Culture like furniture: pretty to look at, useful for decoration, but rarely load-bearing. Drawing on 26 years of building tech businesses, here is how to make them the foundation everything else rests on.

16 min read Read article →