Conversations
Interviews & dialogues.
Conversations worth reading, presented as transcripts, with the original video or audio embedded whenever a recording exists.
Beyond The Code
VideoUntil It Arrives, Fulfilment Is the Brand
A conversation with Shoaib Ahsan, founder and CPO at Firaasa (formerly Unity Retail), on the gap between seeing a problem and acting on it, why so much retail still runs like a storeroom, and what fulfilment does to a brand.
Shoaib Ahsan · 22 October 2026 · 5 min read
Beyond The Code
VideoNobody Wants a Process. Everyone Wants a Button.
A conversation with Yury Shishkin, founder of 24 Online and IDRF, on the line between automation and AI, the data every e-commerce brand ignores, and how close the industry is to running itself.
Yury Shishkin · 29 September 2026 · 5 min read
Group conversation
An Open Door Isn't Enough
What I learned from reviewing a marketing team as an outsider and why the best feedback only surfaces once the strategy comes off the table.
21 June 2026 · 6 min read
Group conversation
The Hands of the CEO
I set out to find where our people function could improve and grow. I came back convinced it is the quiet engine that turns a company's intent into action, the part most leaders undervalue.
21 June 2026 · 8 min read